you already knows there's more meant for you. This is where you build it.
Join The Discovery Lab
Who this is for
The Transformation
The woman who finishes The Discovery Lab is not the same woman who started it.
She's clear on what she actually wants - not what she thinks she should want.
She's built a business idea that fits her life, her values, and her ambition.
She's taken action before she felt ready - and discovered that's exactly how confidence is built.
She's visible. She's connected. She's already in motion.
And she did it without burning everything down or waiting for permission.
what's inside
Throughout the Programme:
Direct access to me over text - ask questions, get feedback, think out loud.
2 x 1-hour private mentoring sessions with me (each valued at US$600) - dedicated time for your specific business, your specific blocks, your specific next move.
A clear, step-by-step path from self-doubt to self-employed - designed for women who overthink, over-prepare, and under-estimate themselves.
A small private community of women building alongside you - because doing it alone is harder than it needs to be.
Practical tools and frameworks you'll actually use - not theory you'll forget by next week.
Most of all, clarity to make your dream business become a reality
You are allowed to want more.
You are allowed to build something that's yours.
And you are allowed to start before you feel ready.
That's not reckless. That's brave.
the outcome
Clarity
You strip back the "shoulds," the inherited expectations, and the stories you've been telling yourself and reconnect with what you actually want. Not what looks good. What's true.
Design
You turn that clarity into something real. A business model that excites you, a plan that fits your actual life, and a version of success you genuinely believe in — not one that looks good on paper but terrifies you in practice.
Action
You move before you feel ready. The overthinking stops. The perfectionism loosens. You take small, imperfect, real steps and discover that confidence doesn't come before the doing. It comes from it.
Visibility
You build the relationships that make it work and start showing up as the woman who runs this thing, not "someday," now. Because the world doesn't need you to be more ready. It needs you to stop hiding.
the journey
Phase 1
The world has a lot of opinions about what your business should look like. We start by stripping those back. The expectations, the "shoulds," the stories that aren't yours. You'll reconnect with what genuinely lights you up, what you value, and what kind of life you're actually building toward.
You leave this stage knowing exactly what you want and why.
Phase 2
This is where the dreaming gets practical. You'll explore business models that excite you (not overwhelm you), design something that fits your actual life, and walk away with a plan you believe in - not one that looks good on paper but terrifies you in practice.
You leave this stage with a business idea you're genuinely excited to build.
Phase 3
This is where most people get stuck. The overthinking. The perfectionism. The "I'll start when..." The Discovery Lab is designed to break that pattern. You'll take small, real, imperfect action - and discover that confidence doesn't come before the doing. It comes from it.
You leave this stage already in motion.
Phase 4
No one builds a business alone. You'll map who you already know, uncover hidden opportunities, and learn how to build genuine connections with strategic purpose — without it ever feeling transactional or forced.
You leave this stage with a clear network strategy and the confidence to use it.
Phase 5
This is where you stop hiding. You'll practise visibility, claim your expertise, and start showing up as the woman who runs this thing — not "someday," now. Because the world doesn't need you to be more ready. It needs you to be more visible.
You leave this stage owning your brilliance - publicly.
Investment
USD1,997
Three months from now, you could have a business you believe in, a plan that fits your life, and the confidence to actually start.
Or you could still be thinking about it.
This is your invitation to stop thinking and begin.
Join The Discovery Lab
In their words
"This has been a wonderful - and rare - opportunity for personal reflection on what’s holding us back and how we can take action to move forward in our careers.
Each week brings a different discovery and way of looking at the present as well as the future.
I highly recommend this to women who want to take the next step but don’t know how/what that looks like.
CHARLEY, EX- CORPROATE COMMS SPECIALIST and NOw a FOUNDER
“Elaine is truly a force for positive change, and she is on a mission to inspire women!
She is genuinely lovely, and no-nonsense when it comes to helping you take action.
I joined The Discovery Lab to bring clarity to my priorities and set the important things in life into motion.
Sometimes, what we need most is a moment to step back and refocus.
This provides exactly that - a supportive space to align with your goals and move forward with confidence.”
NELY, Shipping industry
"The Discovery Lab has supported my personal and professional growth.
The program's approach to challenge unfounded beliefs and focus on action-oriented outcomes has enabled me to show up at my best as an entrepreneur.”
silja, esg consultant
"I'd been going back and forth for two years about starting something. Now I'm actually doing it!
Not perfectly. But doing it. That shift alone was worth every dollar."
Sarah, founder

A note from Elaine
Welcome, I'm really glad you are here.
I spent 24 years in the corporate world before I built something of my own. I know exactly what it feels like to have the pull toward something more - and to stay stuck because the timing never feels right, the idea never feels big enough, or the voice in your head keeps asking "but who are you to do this?"
I've coached dozens of women through that moment. And I've lived it.
The Discovery Lab exists because I wish someone had given me this - the clarity, the structure, the accountability, and the proof that I was ready long before I believed it.
I look forward to supporting you on your journey.
Elaine x
Questions
Q: How does the programme actually work?
You get access to the full curriculum - video lessons, worksheets, and practical templates you'll actually use. You work through it at your own pace.
Alongside that, you have two private 1-on-1 calls with me (valued at US$1,200) and direct WhatsApp access where you can ask up to 3 questions per week and get a detailed answer via voice or text message.
Think of it as having me privately in your corner for 3 full months.
Q: Do I need to have a business idea before I join?
Not at all! Some women come in with nothing more than a pull toward something different. Some have twelve half-ideas. Some have one they're not sure about. The programme is designed to help you find clarity, not assume you already have it.
Q: What if I have a full-time job?
Good. Most women in the programme do. Everything is self-paced and designed to fit around your life. You work through the curriculum when it suits you, book calls at times that work, and message me when something comes up. No fixed schedule to squeeze into.
Q: Is this a group programme?
It's private and one-on-one at its core. You get me in your corner — personally. There is an optional community of women on the same journey if you want connection and support from others. But that's entirely your choice. No pressure either way.
Q: Is it worth the investment?
You're getting 3 months of private mentoring, direct access to me, and a full curriculum designed to take you from idea to action. Most women make their investment back in clarity alone — by not spending another year going in circles.
Q: What happens after the 3 months?
The 3 months gives you everything you need to move forward with clarity and confidence. Some women take that and fly. Others value having me in their corner as they build, and choose to continue at the ongoing rate of US$297 per month for continued access to the curriculum, community and private text support. No lock-in. Stay as long as you need.